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NEW QUESTION # 112
You are the communication change lead developing the communications strategy for a new change initiative.
What would you choose as an input when you plan your communications strategy?
Answer: B
Explanation:
Thechange impact assessmentidentifies who is affected, how they are affected, and the level of change required. ACMP emphasizes this as a critical input to the communication strategy because it allows tailoring ofmessages to audience needs and impacts. Budget and resource assessments inform feasibility, while risk assessment helps mitigate issues, but they do not define messaging needs. Thus, the change impact assessment is the most relevant input.
(Reference: ACMP Standard, Process Group 3 - Communication Plan; Inputs: Change impact assessment and stakeholder analysis.)
NEW QUESTION # 113
What is an important step when developing the measurement and benefit realization strategy?
Answer: B
Explanation:
ACMP specifies thatassigning owners for each measure and targetis crucial to ensure accountability in benefits realization. Without clear ownership, tracking progress and achieving adoption goals becomes fragmented. Training delivery (A), communication of the business case (B), and impact analysis (D) are important activities but belong to other components of the change plan. In measurement strategy, the focus is on definingmetrics, targets, and accountable owners.
(Reference: ACMP Standard, Process Group 3 - Measurement and Benefits Realization Plan; Activity:
Define metrics and assign owners.)
NEW QUESTION # 114
The vice president of marketing is the sponsor for a major change initiative. She recently accepted a new assignment in the international customer care organization and is leaving the vice president of marketing position. No replacement has been named. What is the potential project impact caused by losing a sponsor?
Answer: D
Explanation:
ACMP highlights that sponsors providevision, direction, and authorityfor change. Losing a sponsor disrupts clarity on vision and alignment, leaving the initiative without executive-level accountability. While momentum may also be affected, the most critical risk is theloss of vision and directionuntil a new sponsor is identified. This underscores why succession planning and sponsorship continuity are essential in change management.
(Reference: ACMP Standard, Process Group 2 - Sponsorship Strategy; Outcomes: Ensure active, continuous sponsorship to maintain direction and vision.)
NEW QUESTION # 115
As part of an ongoing review of a major change effort, key stakeholder feedback indicated many were unaware of the role they needed to play and the desired new behaviors that were needed to achieve successful implementation of the change. What is the possible explanation for this discrepancy or gap in understanding?
Answer: C
Explanation:
If stakeholders are unclear about their roles and expected behaviors, the root issue often lies in a communication plan that failed to build awareness. ACMP outlines communication outcomes as building awareness, creating understanding, and enabling action. A weak communication plan may not have clarified
"what does this mean for me?"Stakeholder engagement (A) focuses on involvement, not awareness; business case (C) supports rationale but not role clarity. Feedback requirements (B) affect monitoring, not communication. Therefore, the gap is explained by a communication plan deficiency.
(Reference: ACMP Standard, Process Group 4 - Execute Communications; Outcomes: Awareness, understanding, and role clarity.)
NEW QUESTION # 116
What is the intended outcome of a measurement and benefits realization plan?
Answer: B
Explanation:
Themeasurement and benefits realization planis not just about tracking adoption but about using measures tosignal gapsandtrigger corrective actionwhen benefits are not being realized. ACMP directs practitioners to monitor KPIs and adoption metrics, compare against targets, and recommend mitigation actions when deviations occur. While rewards (C) and adoption measures (D) are outcomes, the primary intended outcome is ensuringearly detection of issues and activation of mitigation strategiesto safeguard benefits realization.
(Reference: ACMP Standard, Process Group 4 - Execute; Develop and execute measurement and benefits realization plan; Activities: Define metrics, monitor results, recommend mitigation.)
NEW QUESTION # 117
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